For the most part, Feige explained, Marvel develops its TV shows like its movies.

“In other words, when we start with a movie, we hope there is a second part, we hope there is a third part, but we don’t take that into account in part one,” he said. “We’re trying to create something that pulls people under their spell enough and that people want to enjoy and revisit so much that they want to see the story go on. That’s how we do it on television.”

This is a new direction for the brand, so this is just the beginning.

“It’s part of the fun, exciting, and adrenaline-pumping creativity that Disney + can bring to really new ways of storytelling and new ways of telling our stories,” he said. “Maybe one day we’ll be planning five seasons of a show, but we’re really focused on delivering the best seasons we can deliver one after the other so far.”