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Everyone has their reasons for wearing (or not wearing) deodorant or antiperspirant – be it to avoid sweating, smelling or indulging in social norms. But if you’re someone who chooses to slip or spray on one of these products, do you know the difference between them?

Sure, their names give it away: Deodorant works against odor and antiperspirant works against sweat. But there is more to the story. Here’s what you should know about the difference between deodorant and antiperspirant, and how to know which one to use (in case you decide to use one at all).

What is the difference between antiperspirant and deodorant?

The main difference between antiperspirant and deodorant is the ingredients. Antiperspirants contain aluminum-based compounds that clog your sweat ducts and keep your armpits dry, says Dr. Lucy Chen, a dermatologist at Riverchase Dermatology says Good Housekeeping. In some cases, antiperspirants can also decrease the type of bacteria responsible for the smell of sweat, but that’s more of a bonus than the goal of the product.

Conventional deodorants, on the other hand, are formulated to increase the acidity of the skin and kill bacteria on your skin – more specifically, the bacteria in sweat that give it its pungent aroma, explains Chen. And how Institute for Good Housekeeping Head of the beauty laboratory Dr. Birnur Aral Notes, there are also some deodorants that contain fragrances to mask odors without killing the bacteria. Either way, deodorant alone won’t keep you from sweating.

Should You Use Antiperspirant or Deodorant?

According to Chen, both are safe to useSo it largely depends on what you want to do. If you don’t sweat a lot – or if sweating doesn’t bother you – you should be fine with a deodorant. If you’re someone whose sweat doesn’t smell strongly but you want to avoid pit stains, an antiperspirant is an option. And of course there are many products that are a combination of antiperspirant and deodorant and offer the best of both worlds.

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Whether you are content to keep your sideline job on the side or want to turn it into your full-time job, you need clients and a strategy. And you know where the customers are: Scroll on Instagram and send TikToks to your friends TikToks. But how do you get their attention on social media?

Think about how you as a customer use social media

You’re not just a business owner or a prostitute; You are also a social media user and a customer yourself! What do you look for in the social media posts from brands and companies? Think about how you are already using social media and how you are experiencing your time scrolling through the apps.

Katherine Young, owner of the breakfast restaurant Mr. Bagel Westbrook with her husband, as well as the Modern Chandler Candle Co.She shared her social media strategy with Lifehacker: “We didn’t found Mister Bagel. We bought it. Although it had all of the standard social media accounts, the previous owner basically didn’t do anything with it. So really, one of the first things I did was get the word out of new ownership online, and that’s where our social media followers came from. “

Young looked at the existing social media accounts for their new business from the perspective of a customer and social media user and immediately realized that they needed to be reworked. So she invested the time and energy promoting the business online in a way that she would love looking for a new location for a bagel.

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Focus on authenticity and simplicity on social media

You may feel the urge to be a little front on social media and be buttoned up about yourself and your business, but remember that customers like to see that you are authentic. Because of this, some companies hire influencers to promote their business through influencers’ social media channels: seeing real people use a product is really helpful – and fun, for a potential customer. Focus more on sincerity than on the most beautiful, well-composed recording.

“My social strategy is authenticity and simplicity,” said Young. “I don’t have time to curate a fake persona, and I’m pretty much ‘what you see is what you get.’ Every time I try to have a grid aesthetic I find something I really want to post that doesn’t go with it and I end up posting it anyway. I even think my customers respect that and like that about me. I am exactly what you see and I do not pretend to be anything else. “

You have interests and a personality so show them off and give people a reason to support you, not just your product. Likewise, your prospects and customers have interests and personalities, so work on getting to know them.

Joseph Heller, CEO and founder of Delivered, said: “As a solo preneur, your main asset is your passion, your personality and your understanding of your customer. Unfortunately, having a website is a very static approach to selling online that doesn’t allow you to highlight these important benefits. In fact, you are at a disadvantage because your larger competitors can do a much better job of driving traffic to a website or having a website with a better experience. However, on social media, especially on Facebook Live, you have the advantage of speaking directly to your customers and interacting with them in a way that a larger competitor cannot keep up with. “

He added that, in his opinion, the biggest mistake small business owners make is not knowing who their customers “really” are: “We encourage our customers to focus on their target customers and have seen almost all of our customers succeed Revenue by selling in their specific niche, ”he said of Supplied, a wholesale marketplace where solo preneurs can choose from products with no minimum order quantity.

He recommends using Facebook Live to communicate with existing and future customers in the most authentic way possible, but play around with different platforms to see where your target audience spends most of their time.

Don’t forget about the social part of social media

Social media is just that: social. You can’t just post a picture of your product in your story and call it a day. If you leave the “social” out of social media, the “hype” remains from your sideline.

“Don’t be afraid to slip into direct messages from people you want to work with, or don’t be afraid to speak to the people who write or post the messages,” said Young. “If someone marks one of our bagels in their story, I don’t just post it again. I thank you for your business or comment on the picture. And I can’t tell you how many business contacts I made out of conversation, friendliness or just myself. I’m not afraid of letting the people behind the profile see and that has always worked in my favor. “

While she owns the stationary bagel shop, her candle company has no physical headquarters. All of their advertising and sales take place online, but Young points out that all of their wholesale accounts found Modern Chandler Candle Co. through social media. Thanks to social media, Young’s candles are available in other business owners’ shop windows.

“Social media is my main way of communicating with candle customers, so I certainly see upward trends when I post certain things,” she said. “For example, I made bespoke candles for a bachelorette party and when I posted them two brides got in touch and I booked two more bachelorette parties and a wedding for this summer.”

keep doing

You may not see great engagement or incoming orders right away, but having a strong social media presence will help you in the long run by giving potential customers something to look at as they make their buying decisions. You know the old adage: you have to spend money to make money, so promote an Instagram or Facebook post here or there. Consider paying an influencer to pose with your products. Run a discount special for anyone who links to your social media or follows your account at checkout.

But whatever you do, never stop posting.

“My biggest tip is not to give up,” said Heller. “All of our customers who stick with online sales and are actively looking for knowledge and support can at least supplement their income, many can make it their full-time job.”

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Whether you live in an older home or just cherish it (and lose hours with it, through the Cheap old houses Instagram account) you may have looked at a house and wondered about its history: how old it is, who lived and died there, and what other events have taken place there over the years.

Fortunately, there are a few relatively easy ways to get the backstory about your home or the one in your neighborhood that you’ve always been curious about. Here’s what you should know and where to start.

Google the address of the house

As with any other type of research, the easiest place to start is to do a Google search for home address. This may or may not be useful, but you can also start with the lowest hanging fruit.

If the house has been or has been on the market in recent years, you will likely come across an offer from Zillow or Realtor.com that, if nothing else, should tell you when the house was built. Additionally, if you don’t live in the house, it may have indoor shots that would be interesting to see. Anything else a quick Google search reveals is a bonus.

Look for clues

If you live in the house you’re investigating and don’t know when it was built, look for clues. Noisy National Trust for Historic Preservation, Closets are a good place to start because you can find old wallpaper or paint with patterns and / or color schemes specific to a period of time. Or examine any exposed rafters or bricks in the house for dates or stamps left by the builder.

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Research using public records

It can be a bit more time-consuming here. There are enough of public data out there but not everything is fully digitized so you may have to flip through handwritten (digitized) census records to find out who lived in the house previously.

Typically, the most accessible public records are titles, deeds, property tax records, Platform cards, and other local history documents available from your district auditor’s website, local library, or local history society. Likewise, Sandborn Fire Insurance Cards are widely used and contain information about the construction of the house.

Talk to your neighbors

Depending on where you live, your house can be very similar to that of your neighbor. So if you have any questions about the history of your home – for example, when it was built or what a particular function was originally intended for –maybe you know the answer. If you live in a small town there are likely some lifelong residents out there who can tell you about the history of the home, including the previous owners and their livelihoods.

Learn about the history of your city or neighborhood

Were the cottages on your street originally built to house railroad workers? Was the area once considered as rural arable land where the farms were divided into several parcels? Was there a large influx of immigrants from any part of the world during the construction of your home? Even if you can’t find anything specific about your home, it can be helpful to get some general historical background.

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When looking for a new job, you may feel unfulfilled in your current position and so get over your boss that instead of approaching him and hoping for a change, you are ready to jump in and send off completely.

Especially if you and your boss don’t get on so well – and you don’t feel like you are a support system for you – how terrible would it be if they realized that you were actively looking for an escape route? If Heaven forbid you lost a job You had an interview and had to keep working for a boss who now knew how unhappy you were, the idea of ​​continuing to work under him every day would be utterly humiliating.

This is why you need to know how to search for jobs at the lower level.

Be careful when looking for a job on LinkedIn

LinkedIn has a feature called #OpenToWork that you can use to show recruiters that you are actively looking for new roles. As LinkedIn explains:

If you’re looking for a job, you can let recruiters and your network know on LinkedIn that you’re open to new job opportunities. By providing the types of job openings you are interested in and your preferred location, we will help ensure that your profile appears in search results when recruiters look for suitable applicants.

However, there is a balance here. Advertising that you are ready and able to apply for and accept a new job makes it easier to apply for and accept a new job. But it also makes what you’re up to pretty obvious. Recruiters may also have scoured LinkedIn at your job, and they could give you away if they see you’ve enabled this feature.

This could of course work in your favor. Perhaps if they knew you were looking, your HR or boss would come to you with a solution to your complaint or an offer of a raise. For this reason, it is important that you consult your boss with your complaints and requests before you seek a deposit.

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But you know your workplace culture and all of its specifics. If that were an option, you probably wouldn’t be actively searching. So keep in mind that if you apply as available, your boss may find out. Prepare for this conversation and any inconvenience that follows.

You can also prevent it by checking your settings. Make sure that the “Notify your network” setting is disabled. The #OpenToWork function also only makes you known to people outside your network. So connect with the entire HR team of your company to avoid moles being seen once you have them activated.

How to interview when you already have a job

Interviews are difficult to plan when you already have a job. In order to get to the potential employer during working hours, you may have to leave your own job during those working hours. We do not recommend lying and saying that you have a doctor’s appointment, but think about your wording in advance. Simply saying you have “an appointment” might work if your supervisors are not very careful about where you are when you are away from your desk.

When coordinating an interview with another company’s recruiter, no matter how dire your situation is, don’t sound too desperate. Ditching your current employer is a no-go when looking for a job, but you can gently explain that scheduling conflicts can arise and you would appreciate the recruiter’s help, which is right for you and the hiring manager. It is their job to attract good candidates for the interview, so work with them and try not to weave a web of lies.

We live in a workaholic, capitalist society and in many companies lunch breaks and appointments are rigidly scheduled. If you’re on vacation, be sure to redeem one for your interview day so you don’t run out of time. If all else fails, you may need to rush to the interview during your lunch break, but let the hiring team know in advance so this can go smoothly and on time.

If you are actively looking for a new job, start dressing up for your current job every day. Not only will this put you in a very business-oriented mindset, but it will also make it a lot less suspicious if you show up in a fancy interview outfit one day. If your current workplace is really casual, change into interview clothes somewhere next to your office bathroom. Nothing is as suspicious as coming out of the toilet in a dress and high heels before “lunch” or “an appointment”.

Communicate clearly with the hiring manager

Once you get into some sort of conversation with a recruiter or hiring manager, be honest with them. As mentioned above, work with them to plan interviews that will not raise suspicion in your current office environment.

In addition, make it clear from the start that you prefer your activities to be confidential. You have the right to ask them not to contact your employer and to tell them professionally that you will remain silent. If they push you back, it could also be a sign that the work culture is not good there, so consider sticking out with the devil you know while you apply elsewhere.

Avoid using your work computer to find a job

If your company provided you with a computer or phone for business purposes, try using it only for business purposes. This is a never-ending guide, but it’s hard to follow. Corporations have a lot of money and the small ones have a lot less, so it’s likely that your work phone and computer will be faster and better than the ones you bought for yourself.

But remember, anything you do – yes, anything (yikes) – on any work-exhibited device – is something your boss is legally allowed to see. The people on the IT team are probably too busy to sift through all of your communications, but still play it safe. You could easily do a search after entering your two week notice and find all of the resumes that you have saved on your desktop or emails that you have sent from your work phone. It doesn’t look good and it will burn a couple of bridges so it’s best to avoid that altogether.

Take advantage of remote working

During the pandemic bans, most of us got to know Zoom and Slack well. Use this to your advantage by working from home for job interviews or interviews. Some interviews can even be video calls and your boss never needs to know.

However, don’t let the job search – or your general dissatisfaction with your current gig – affect your performance or productivity, however difficult it may be. This can arouse suspicion or even get you fired before securing a landing site with another company. At some point in the hiring process, you may also need to demonstrate that you are working in your current job, although hiring managers should ask you before contacting your HR department. Hopefully, don’t do anything in the last few weeks to give them a reason to look down on your potential rescuers.

Don’t tell your current co-workers that you are looking for a job

If you hate your job, your coworkers probably do too. Kvetting over happy hour after work is common and can encourage camaraderie, but a shared interest in nonsense doesn’t mean you have to help your coworkers find a job. In a toxic workplace, you have no guarantee that they won’t use your desperation to get off the bus to throw you under the bus to make them look good in front of a boss.

Plus, it’s downright embarrassing when you drive up an interview and then don’t get the job. Move around in silence, as they say, and don’t let anyone know what you’re up to until you file your resignation.