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Venus Williams is used to winning on the court, but when she’s not playing tennis, all she wants is to uplift others and help them succeed. That’s why she teamed up with Amazon Launchpad, giving small businesses more visibility on Amazon with a mission to “provide expertise and support to small brands, entrepreneurs, and startups to help them overcome many of the challenges that associated with the introduction of new products “. Venus said E! News: “As a business owner, I’m a huge fan of Amazon Launchpad’s mission to bring expertise and support to small brands, entrepreneurs, and startups.”

The tennis legend said, “Business owners face many barriers when starting from scratch. I’m very excited to be working with Amazon Launchpad as the program provides amazing support through its resources and guidance to help make small businesses thrive.As part of this collaboration, Amazon Launchpad and I will celebrate the unique small businesses and startups that have been were awarded the Innovation Grants from Amazon Launchpad at the start of the program in December 2020. “

August 2021 is Innovation Month, with the aim of raising awareness of the program and celebrating small businesses and startups. Venus said, “Customers can buy all of the great products from the monthly grant winners and vote for their favorite brand for Innovator of the Year! The winning brand will be recognized by Amazon Launchpad with prizes of up to $ 100,000 for the chance to win one of three product packages from our innovators, each valued at up to $ 500. “Customers can vote until 08/20.

Venus shared her involvement in Innovation Month, her business insights for other entrepreneurs, and some of her favorite products from Amazon Launchpad companies below.