Any savvy online shopper will tell you, the best way to overdo a product is with a limited drop. Whether a company sells sneakers, unique art prints, or small batches of records, preparing for a timed release of a limited supply of something cool is a great way to increase sales and generate social buzz. And soon, thanks to the introduction of, there will likely be a lot of product drops being sold on Instagram Instagram drops.
Upcoming Instagram Drops will soon be featured in a dedicated area on the shopping tab of the Instagram mobile app (the shopping tools are not available on Instagram’s desktop website). Customers can sign up for notifications so they don’t miss out on upcoming releases. Once the product fails, you can purchase it on the Instagram app via Checkout with Instagram.
Instagram drops are cool for customers, better for businesses
Having a central place to find product drops could be helpful for buyers who are keeping an eye on an infrequent release. The real benefit, however, lies with companies – and we don’t just mean well-known brands. While large companies are already using Instagram Drops, the tools are also available to small businesses and independent developers who are selling their goods on Instagram and could help them generate hype for upcoming products before they are released.
How to sell your products on Instagram
To use Instagram Drops, you need to have your Companies have to meet certain criteria Goods for sale on Instagram. If your business qualifies, the next step is to create an Instagram Business account. You can convert any existing Instagram account to a business account in your profile settings. Just go to Settings> Account> “Switch to Professional Account”.
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From there, you’ll need to take several more steps to complete your account setup, participate in Instagram Checkout, set up a store page, and activate shopping promotions. Instagram offers a helpful one Complete solution of the whole process here. Note that while Instagram will charge fees for purchases made with its built-in e-commerce tools, the company is temporarily waiving transaction fees due to the COVID-19 pandemic.
