I remember feeling when one of my Instagram posts got a few hundred likes: “This is my career now – I’m an influencer.” Unfortunately, I haven’t reached these dizzying heights yet, not that it matters: A few viral posts don’t make a full-time influencer career. In general, to really make money on social media, an influencer needs to have at least a few thousand followers and a lot more views. How many exactly? A music licensing company, Lickd.co, created a calculator that you can use to find out.
How the calculator works
Lickd.cos “social income calculator” (found Here) will tell you how many followers, views and sponsorships you need to get the expected income (hope?). For example the company mention, thatTo earn the average full-time salary in the US of $ 34,103 per year, you will need at least one of the following:
- Tick Tack: At least 10,000 subscribers and 93.2 million views per year
- Youtube: At least 1,000 subscribers and 8.2 million views per year
- Instagram: At least 5,000 followers and 105 sponsored posts per year
As a content creator, you are of course not limited to just one platform. Depending on the content you create, there may be some overlap between the different platforms for your content which would further increase your income. Even if you hit the full Trifecta and hit $ 102,309 a year, you still have to pay around 30% of taxes plus the costs associated with producing all of your videos.
G / O Media can receive a commission
The key metrics are views, not followers
According to the calculator, if you want to make $ 100,000 a year on YouTube alone, you need to get roughly 24 million views a year. This corresponds to 461,568 views per week. Therefore, a 5-day work week would require approximately 92,000 views per day, which is why a minimum number of subscribers or followers who reliably come into contact with your content is important.
What a calculator won’t tell you is that the real challenge is attracting and sustaining half a million views a week. Because the truth is, it’s very difficult to do. On Youtube, 3% of content creators account for 90% of salesand many of the top earners are already celebrities. To be successful as a popular content creator on all platforms, you need high production values, an interesting or unusual niche. and you have to post often – maybe twice a day if you are a young channel.
