Manage your Business presence on LinkedIn requires teamwork, but if you don’t really know and trust your coworkers, you probably don’t enjoy sharing the company’s LinkedIn page password with someone else so they can post updates.
Thankfully, LinkedIn now lets you add other users as administrators for any page you own. With these new management tools, you can give other people the ability to post updates and manage new job openings for your company from their personal account. You never have to log in to the site.
There are obvious privacy benefits to using LinkedIn’s new admin roles. However, they can also help you organize your business by assigning administrator rights based on someone’s role in the company.
There are two types of administrators you can create for a LinkedIn Page: Site administratorswho maintain the content and communication of the site, and Paid media administrators Who can create and manage ads and sponsored content for a page? Each type has a role hierarchy that grants the administrator different roles and permissions. Here is a brief explanation from each:
Site administrators:
- Highest Supervisor: Has full access to all administrative tools and is the only role that can edit a page’s information, disable a page, or add (and remove) other page administrators.
- Content administrator: Can create, publish and manage page-related updates, events, stories and Tasklists.
- Analyst: You can access the Analytics tab of a page on LinkedIn and access the page in third-party analytics tools.
G / O Media can receive a commission
Paid media administrators:
- Sponsored Content Poster: Can post sponsored content and ads on behalf of a company through personal LinkedIn profile.
- Lead Gen Forms Manager: Can download marketing lead data from page related advertising campaigns.
- Pipeline Builder: Can create and edit Pipeline Builder landing pages for other media admins and manage leads through LinkedIn Recruiter.
According to LinkedIn, the new admin tools will be made available to all users. However, they may take some time to become generally available. Once that’s the case, you can assign admin roles to any employee, advertiser, or member associated with your page.
How to become an administrator on LinkedIn
Users can request administrative rights for any page they work for or with which they are otherwise assigned. The process is identical on desktop and mobile:
- Add the current position of the organization to your LinkedIn profile. As Notes on the LinkedIn support pageThis is a required step to ensure that you are qualified as an administrator.
- Open the LinkedIn page for which you are requesting administrator rights.
- Click / tap on the three-dot icon “More”.
- Choose “Request administrator.”
- Confirm that you have permission to become an administrator, then click / tap “Request access.”
- You will receive a notification once your request has been approved.
(Note that requesting access gives the super administrators of this page access to the public information on your profile.)
